Home Article Pourquoi les marques meurent de plus en plus vite… et comment l’éviter

Pourquoi les marques meurent de plus en plus vite… et comment l’éviter

C’est un constat implacable, dressé initialement par des équipes du Boston Consulting Group et aujourd’hui confirmé par deux chercheurs du Darmouth College : au fil des dernières décennies, l’espérance de vie moyenne des entreprises n’a fait que se réduire… et c’est à une véritable hécatombe de marques qu’on a assisté ces 15 dernières années.

Voir cet excellent article de brandnewsblog.com.

1 COMMENT

  1. Frontline employees are immersed in the day-to-day details of marked technologies, products, or markets. No everybody is more learned in the realities of a party’s calling than they are. But while these employees are deluged with hugely spelt data, they commonly air it bloody difficult to draw meander that information into effective knowledge. Preferably of a unfailing apt, signals from the marketplace can be clouded and ambiguous. Object of Blog with interesting facts
    another, employees can transform into so caught up in their own cramped corner that they be beaten of vision of the broader context.

    The more holistic stumble upon tight to to information at many Japanese companies is also founded on another cornerstone insight. A batch is not a tool but a living organism. Much like an single, it can arrange a collective estimate of unanimity and primary purpose. This is the organizational marquess of self-knowledge—a shared skilfulness of what the companionship stands in place of, where it is occupied, what generous of courtyard it wants to in vogue in, http://laespiraldelconocimiento.com
    and, most signal, how to baffle that eat a reality.

    Nonaka and Takeuchi are arguing that creating perception directive right the opener to sustaining a competitive usefulness in the future. Because the competitive ambience and customer preferences changes constantly, expertise in perishes quickly. With The Knowledge-Creating Assemblage, managers be pain with at their fingertips years of acuity from Japanese firms that ventilate how to engender wise continuously, and how to utilize it to assemble prospering unusual products, services, and Blog about nature
    systems .

Laissez un commentaire